Fashion How to wear denim in 2024 and the common...

How to wear denim in 2024 and the common mistakes to avoid


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There’s a whole denim rainbow too, but that’s another story. Blue is the colour we all associate with denim, and the spectrum suits all skin tones – that, along with the relatively accessible price points, makes it democratic in every way.

Ready to step out of your denim rut? Here are five ways to do it…

The denim dress

The denim dress comes across as a little smarter than jeans and also has that one-and-done appeal. No wonder Aligne can’t keep its Gabriella dress in stock, and the Marks & Spencer version also had a moment last month when it was the second best-selling garment across the whole of the womenswear department.

Samantha Cameron’s Cefinn meanwhile has launched its own incarnation – the Este dress, with its puffed sleeves and peplum skirt, is perfect for floral-free dressing up.

Cefinn's Este dress: perfect for floral-free dressing up

The denim skirt

For many stylish women, the denim maxi skirt has become an easy and elegant alternative to jeans. A super-slim pencil silhouette is very flattering, but it does require the wearer to hobble; a wider hem is more comfortable to walk in, and creates a dramatic silhouette.

Alternatively, a pleated midi skirt in deep indigo is so versatile, it may well replace your jeans. Two members of the Telegraphfashion desk have already invested in Massimo Dutti’s version, while Cos has a tailored denim midi skort that would fulfil the same role beautifully.


Wrap skirt, £175,Soeur; flared skirt, £77,Arket

The denim blazer

There’s nothing wrong with the classic denim jacket, but if you’re looking for an update, the denim chore jacket, inspired by French workers’ attire in 19th century France, is more pared-back.

For something with a little more polish, consider the denim blazer, which strikes a nice balance between smart and casual, always the trickiest dress code to nail.

The denim tailored trouser

Ready to go full “Canadian tuxedo”? Consider teaming your blazer with the denim tailored trousers that have emerged this season, for a more elevated and office-friendly take on the look. There’s no visible hardware, just a trouser-style fly. Jigsaw has a great pair which can be paired with a matching blazer.

Jane Birkin in a 'Canadian tuxedo' in 'Don Juan', 1973

The denim shirt

Double denim doesn’t have to match. If you really can’t break the “jeans and” habit, try introducing a mis-matching denim shirt into the mix. “Pairing different shades of denim can create visual interest and depth in an outfit,” says Annalisa Dalma, commercial director at cult Italian denim label Haikure.

Alexa Chung wearing double denim in New York

The finish matters too, she adds: “Incorporating denim pieces with varied textures adds depth and dimension to your outfit. Experiment with different denim weights and treatments to create a visually rich ensemble.”

Try these…

Midi dress, £110,Aligne


V-neck top, £75,Cos; tailored jacket, £160,Jigsaw


Half placket shirt, £165,Toast; Selvedge chore jacket, £435,Sunspel


Baseball cap, £81,A.P.C.; vest, £130,Nudie Jeans


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